Our Story

WhyWear is an apparel brand dedicated to improving the lives of others.

A portion of all proceeds benefits the University of Iowa Children's Hospital.

In the state of Iowa, we pride ourselves on two things: cheering on the Hawkeyes and caring for our fellow Iowans. The now famous, “Iowa Wave” is a great example of this. Iowa has a special sense of community and care for others unlike any other place. The foundation of our brand lies in this care for others. We want you to “Wear Your Why”. 


WhyWear chose the University of Iowa Children’s Hospital as our first official partnership. Seeing the impact that cancer can have on a person and their family inspired this partnership. We believe a family should only have to worry about helping their child survive and not worry about paying the next medical bill. With your support, we believe that we can help these children and their families live a healthier, happier life.


Every one of our Iowa designs pays special tribute to the children in the hospital. We offer quality apparel with a purpose. We want you to look good and feel good knowing that your new gear is helping someone who needs it.


Help us improve the lives of others one WhyWear product at a time.



The WhyWear team